Brand Strategy, Brand Identity, Web Design, UX/UI APP
Cuidare is a health tech company aiming to leverage the power of technology & data to improve awareness, expand diagnosis, and secure the right treatment for all people in Latin America, supported by a digital ecosystem with medical solutions all in one place.​​​​​​​
Our aim was to create a complete new brand for a very tangled service that most of the time people wants to avoid. 
From branding, slogan, to web and a web app, we create a bold, colorful and cheerful brand; an identity that is not associated with doctors, hospitals or medical stuff. We approached the visual language with the perspective of something familiar, engaging and easy to digest, with a friendly consciousness speech about “your health and how to prolong it.”
Year completed: 2021
Illustrations: Kenny Celis