Brand Strategy, Brand Identity
Branding for Mexico City Account Firm & Legal, Granados Sanchez & Asociados.
Reflecting the firm's philosophy of professionalism, we develop an identity that embraces an approach to minimalism and timeless simplicity.  
Our challenge was to create the whole brand narrative, including brand name strategy, art direction, visual identity, and digital and physical collaterals. 
A mix of imagery & curated typographies come together to show the visual language of GS&A. The logotype of Granados Sanchez beholds a delicate custom ampersand that gathers the initials of Granados Sanchez on it. All the brand applications keep a neutral color palette, so the brand could look neutral and relevant.
Year completed : 2022​​​​​​​