Wellcome brand concept was born from its role in society. Co-livings are places which people use to move out from where they are and expand their boundaries; places to live with unknown people from all around the world, with completely different habits and learn from them.
The Mandelbrot team built the graphic concept inspired by this "welcoming mindset" and by one of the principal characteristics of a living place: "windows". Whichever place you can imagine to live within, it will have at least one window.
True to that, the design team appropriated the window concept and the most iconic elements of each country, city and neighborhood where Wellcome is; to evoke that feeling to the audience over and over again as an open invitation to expand their horizons.
​​​​​​​Year completed : 2021​​​​​​​
Services : Strategy, Brand Identity, Illustrations

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